|
Xingtone Signs Worldwide Distribution Agreement with Roxio® To Bring Xingtone Ringtone Creator™ Software to Premier Retailers New Partnership Expands Xingtone Availability Beyond Online, Giving Millions Access to Simple Real Music Ringtone Creation for Wireless Phones LOS ANGELES, CA - March 29, 2005 Xingtone, a leader in mobile content distribution, announced today its first "brick and mortar" distribution agreement with Roxio, a division of Sonic Solutions® (NASDAQ:SNIC), the leader in digital media software, for the company's Xingtone Ringtone Creator software. Under the terms of the agreement, Roxio will use its established sales and marketing organization, multi-channel distribution experience, and expertise in selling to the mass consumer market to increase Xingtone brand awareness and maximize the sales potential of its Xingtone Ringtone Creator. Xingtone Ringtone Creator allows consumers to take music they already own via CD, downloaded MP3s, WAV or similar file, and create unique, free, real music (True Tone) ringtones for mobile phones. The built-in recording capability also allows customers to record their own ringtones. Unlike similar products, Xingtone's solution is truly simple and cable-free via over-the-air (OTA) transmission at the click of a button. Mobile entertainment research firm Consect estimates that the mobile ringtone market in the U.S. will reach $500 million in 2005, up from $300 million in 2004. "Xingtone Ringtone Creator is a solid addition to our broad portfolio of top-selling software," said Scott Berlin, senior vice president, worldwide sales and marketing, Roxio. "Xingtone Ringtone Creator has clear competitive advantages with its exceptional ease of use and over-the-air transmission. This partnership allows us to take a product with a proven record of online sales and broaden its reach to capitalize on an emerging market opportunity at retail." "We're extremely excited to be partnered with the best in retail," said Jonathan Schreiber, CEO, Xingtone. "Roxio will help us extend our online sales success to the retail mass market, while reaffirming Xingtone Ringtone Creator as the first choice in consumers' minds." Xingtone's Ringtone Creator is expected to be available at retail outlets in late spring 2005. Available for both Mac and PC (the only MAC version on the market), the software includes a single-user license for unlimited, free ringtones that can be delivered over-the-air, without cables, to a user's mobile phone. Software system requirements are an Internet connection, Windows 98, ME, 2000, XP or Mac 10.2.8. About Xingtone Based in Los Angeles, Xingtone brings mobile content, including music, images and videos, to wireless devices at the click of a button. The world's first wireless carrier-agnostic application, Xingtone's software is compatible with all open networks, including Sprint PCS, Cingular, AT&T Wireless, and T-Mobile, while supporting more than 100 handsets, among the most in the industry. The company's first product, Xingtone Ringtone Creator is the only legal, patent-pending software application that allows users to easily create unlimited and personalized real music ringtones from their personal music library for mobile phones. The product is distributed via www.xingtone.com and will soon be available at numerous retail locations throughout North America. About Roxio Roxio, a division of Sonic Solutions, provides the best selling digital media software in the world. Roxio makes award-winning software products for CD/DVD burning, photo editing and video editing, and its current installed base of over 150 million users. Roxio distributes its products globally through strategic partnerships with major hardware manufacturers, in stores with the leading worldwide retailers, through Internet partnerships and also sells its products direct at www.roxio.com . Roxio's parent company, Sonic Solutions (NASDAQ: SNIC ; http://www.sonic.com ) is the leader in digital media software, providing a broad range of interoperable, platform independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio- and Sonic-branded CD and DVD creation, playback and backup solutions that have become the premiere choice for consumers, prosumers and business users worldwide. Sonic's digital media creation engine is the de facto standard and is licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California. |